Thursday, July 8, 2010

What is the RDIA and what's it got to do with you?

Have you ever heard of the RDIA, Real Diaper Industry Association?  No.  Well then this post is just for you!  We'd like to fill you in on what the RDIA is all about, why it's important, and how it affects you.

The RDIA is a 501(c)(6) trade association.  It was founded in September of 2008 and is made up of a Board of Directors consisting of Manufacturers, Retailers, Diaper Service owners and other cloth diaper professionals and also has Associate Members.

The Real Diaper Industry Association's goal is...

"to make reusable cloth diapers the primary choice for babies’ parents and caregivers while emphasizing responsibility and sustainability through a focus on people, planet, and profit."

How on earth does the RDIA plan to achieve such an ambitious goal?  Through collaborative efforts and uniformity by it's members the RDIA will essentially set a standard for the industry, creating better business practices, cloth diaper resources, and assist in better marketing cloth diapers worldwide.

What are some of the things the RDIA has already done?
Consider Cloth Campaign
The Consider Cloth Demo Kit is a Free educational kit for childbirth educators, midwives, doulas, lactation consultants and birthing center directors to assist them in providing cloth diapering information to their clients.

Each kit provides information on,
  • Why cloth diapers are a good choice, highlighting their benefits and ease of use; 
  • the different types of diapers available today; and
  • resources to learn more about cloth diapering.
For more information on the Consider Cloth Campaign and how to qualify, click HERE.

Guide to Washing Cloth Diapers
The RDIA seeks to provide a standard and reliable source to all cloth diapering families with accurate and readily available information on
  • Preparing Cloth Diapers for first-time use
  • Washing Cloth Diapers
  • Choosing and Using Detergent for Cloth Diapers
Tow download and print a pdf version of the RDIA's Guide to Washing Cloth Diapers click HERE.

Daycare Directory
The RDA & RDIA have teamed up to provide parents with assistance in location cloth diaper friendly caregivers in their area by creating the Daycare Directory!

What does the cloth diaper industry and the RDIA mean to Knickernappies owner Heather Hicks?  Well I asked her a few questions and below you'll find her answers!

How has the cloth diapering industry changed since you've been a part of it?  So much has changed in the past 5 years!  The industry has matured a lot: most diapers now come with professional packaging, manufacturers are hiring PR firms to help promote cloth to mainstream families, and many diaper stores are now run by corporations rather than WAHMs.  It's a fabulous industry to be a part of, though, and I love being able to work with families and retailers.

Why did you join the RDIA?  Knickernappies is a charter member of the RDIA because I believe in the association's goals and the things we can accomplish if we work together.  In my former career, I was a member of a professional organization and I saw the benefits that come from a well-run industry group.  Collective bargaining for services, sharing of information, having a consistent message for consumers, etc...these are all things that are happening within the RDIA and that's a benefit for everyone in cloth diapering, whether you're a manufacturer, retailer, or consumer.

Why is the RDIA so important?  Every "real" industry has an association.  Once the cloth diaper industry started to mature, it was time for us to have our own professional association.  It's important for retailers to have a collective voice and it's important for manufacturers to share information and resources.

Well I hope this post has helped you better understand the RDIA and the role they play here in the cloth diaper industry.  Thank you for supporting the cloth diaper industry!  Please visit  www.realdiaperindustry.org for more info on how you can help or for how you can become a member.

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