Friday, July 30, 2010

This week's Featured Retailer is Diaper Junction!

This week's spotlight is on Bryana of Diaper Junction!  We're super excited to share her interview with you and to give you a sneak peek inside the Diaper Junction warehouse!

Tell us a little about yourself, your family, if you have little ones in cloth diapers, etc.-  My name is Bryana Guckin.  I am a mother to 3 wonderful girls ages 15, 10, and 8 and a wife to a recently retired Navy man.  I live in Virginia Beach, VA where I was born and raised.  Although our children are now out of diapers, my love for and belief in cloth diapers has continued.  I am lucky to have friends and family (including a new 12 week old niece!) that I get to test new diapering products on.

How'd you get started cloth diapering and what made you decide to open your own business?  I stumbled across cloth diapers when my middle daughter about 16 months old and I was pregnant with my youngest daughter.  I wasn’t successful with breastfeeding my older two children and I was determined to get it right with my youngest.

I had read that cloth diapers were a good tool in helping mom determine that diapers were wet and that baby was getting enough to eat.  I began my research on cloth diapers and found out about the economical advantages of cloth.  Since I was going to have two children in diapers, I thought it would be a great way to save some money.  I must have researched for weeks before I finally got up the nerve to buy something.  I purchased a few different diapers all in different styles and began cloth diapering my middle daughter part time in the evenings since I worked full time during the day.  After a short time I narrowed down the one I liked best, jumped in, and purchased a full time stash for my two children.

After my youngest daughter arrived and I began cloth diapering full time (I was lucky to have a caregiver who would use my cloth).  I must have talked about cloth diapers all the time because my friends and family started telling me I should sell them.  It started out as a hobby doing local  “Diaper Parties”.  I soon
realized in order to get the cash coming in to keep it going so I built a website and began selling online.  Sales were slow but I thought “OK, it’s just a hobby.”.  Soon after I came to the decision that I just didn’t want to work full time and be away from the kids.  So I took a chance, quit my job and put all my efforts in to the cloth diaper business.

Diaper Junction is actually my third store following Soft Cloth Bunz, and Smartie Pants Diapers which began in December 2002.  I started out as a one person production (me) and now Diaper Junction resides in a 1500 sqft space with 6 employees of which 2 are work at home moms!

What do you like best about being in the cloth diaper industry?
BABIES!  Who doesn’t love a baby!?!  HAHA!  I love talking with new moms and moms to be.  It keeps the spirit young.  It is easy to talk with them on a subject that I hold close to my heart and truly believe in.

What are your business goals for the future?  Currently we are just a shipping warehouse.  I do hope to one day expand out into the local market again with a B&M store.  We did try once before but found that we just weren’t ready for it.  Everything was growing so quickly and I just wasn’t ready to invest the time it took yet.  I’ve learned quite a bit from that experience and are putting our ducks in a row to try again hopefully soon.

What are your favorite Knickernappies products and why?  Hands down….the LoopyDo inserts!  I love microfiber and hemp together.  I think they were made for each other like peanut butter and jelly.  One fabric quickly absorbs while the other locks it away.  I have always recommended this combination to my customers and am happy to offer a product that utilizes both of these fabrics together.

Special Offer:  Save 10% off ALL Knickernappies products with Coupon Code KND10!  Offer Valid 07/30/10-08/08/10.

Do you love Diaper Junction?  Stay connected with them on FaceBook, Twitter, the Cloth Diaper Blog etc!

1 comments:

dannyscotland said...

I love Diaper Junction and can't wait for them to open a real live store again! Thanks for featuring them!

 
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